If you are selling software or technology, the 4th quarter is a very special time. It is the tail end of a long years work and typically accounts for 40% of your production. There are two (2) typical "year-end" scenarios to consider. If you are part of the top (20%) and you're over quota and into accelerators stop reading this. Stay put, take your chips off the table and maximize your W-2 for this year. If your are not (the other 80% of software and technology sales people) consider this. The market for sales and marketing talent in the technology and software domain is back. Software companies are growing and the marketplace is in an expansion mode.
You may have noticed an increase in calls from headhunters that place software sales people and that buddy who's always calling for job leads actually has one. We have seen huge growth in new searches, budgets for recruiting and internet posting for technology sales professionals.
This is all good news if you're a candidate that knows how to sell software, IT consulting or any other type of technology. The balance of power is shifting back to the candidate. We are shifting back to a candidate driven marketplace. Remember the gifts at the house on your start date, multiple offers, up front signing bonuses. We are on our way but not quite there yet but you can expect to hear from a software sales recruiter in the near future.
Good companies make their best offers in the 4th quarter because they are beefing up their team for the upcoming year and want to a get off to a good start. The good news for sales and marketing talent, because the top 20% are not available, the 4th quarter is a great time to secure a better territory, more competitive compensation plan or to align yourself with a tier software or technology firm.